National car launch - destination: The Channon

Something different at the gallery - a national launch for a new Toyota!


On the 11th and 12th March, the gallery was closed to act as a venue for the national launch of a new model of a vehicle in the Toyota stable.

The two days saw national journalists, flown into Coolangatta, for a 'mystery' drive in the new car through the Northern Rivers, landing for lunch at The Channon Gallery. The drive would have been an excellent way of putting the SUV through its paces - winding, scenic roads with plenty of rough bits!

There was a huge effort to convert the front of the gallery into a dining area. Maggie and Baz from BAM Promotions and Weddings set up the furniture (all great quality) and The Larder from Byron Bay did the rest, with prep areas, bar tables and buffet tables. Their food and service throughout both days was truly excellent! This is a bit of a rave, but the standard was so high - and all produced and executed in just a couple of hours each day.

Stuart Cussons' exhibition provided a sublime backdrop and porcelain items by Dawn Thirlaway and Michael Hallam helped add a 'Lismore artist' touch to the dining tables. More art work by artists from Lismore and Northern Rivers were on display out the back of the gallery, as well as a couple of large pieces from artists elsewhere to add some scale.

The whole promotional journey and event was organised by The Project Group from Sydney, and from what we could see, it all ran like clockwork. A big thanks to Kate Smailes from The Project Group for seeking us out and including us.

Anyway, it was something a bit different in the life of the gallery and eye-opening in terms of what can be done with so little, in such a short space of time and with such high quality!

A few snaps from the two days are below.

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